Samar Internacional: From Hesitation to Confident Negotiations

Who Are Samar Internacional?

Samar Internacional is a logistics and distribution company headquartered in Alicante, Spain, with teams operating across multiple countries. In their sector, English is the common language for client calls, supplier negotiations, and international coordination — getting it right matters every day.

The Challenge

The team had the technical expertise. What was missing was confidence. During phone calls with clients or transport partners, hesitation crept in. Team members became so focused on finding the right words that the actual message got lost. HR Manager Laura Ruiz describes feeling exactly the same way herself.

This is one of the most common challenges we see in multilingual logistics teams — and one of the most solvable.

The Approach

Everywhere English matched each employee with a native-speaking tutor and built lessons around their specific role and responsibilities. Before training started, Laura shared detailed information about every participant’s profile, department, and daily tasks. That meant sessions were immediately relevant — no wasted time on generic content.

Learners had one-to-one sessions with a tutor, access to the self-study hub, and progress tests every 12 weeks. Lessons adapted as needs changed.

The approach mirrors what we do across our English for Logistics programme, where training is built around real logistics scenarios, not classroom exercises.

The Results

Confidence and fluency improved significantly across the team. Vocabulary expanded in ways directly relevant to each person’s role. Laura now conducts public presentations, job interviews, and supplier negotiations with ease — something she once thought was out of reach.

“The professionalism, flexibility, and tailored approach to each employee’s needs make it an excellent choice for improving English skills in the workplace.”

— Laura Ruiz, HR Manager, Samar Internacional